El Paraiso

This farm symbolizes the perseverance and passion of the coffee-growing farmers in the Sierra Nevada de Santa Marta, who have grown together as a family. Mr. Abelino Rodriguez Veloza, the farmer hero of this farm, is a paternal figure who, alongside his wife, instilled essential values in their children. Together, they have not only strengthened Finca El Paraíso but also inspired neighboring families in the El Betel, Palmor region to persevere and enhance coffee farming. Their leadership has been invaluable, providing hope and opportunity to families in need, encouraging them to move forward with faith and optimism. Founded by Mr. Abelino Rodriguez Veloza and his family, the farm is nestled between two important rivers, Venado and Sevilla, making it a true paradise. Initially, Finca El Paraíso covered just 6 hectares, where the first coffee plantations were patiently cultivated. Over time, through hard work, they achieved their first economic success, marking the beginning of a long journey in specialty coffee.